Thursday, October 16, 2008
No. 17
Tuesday, October 14, 2008
Harvesting
Thursday, October 9, 2008
How Cool Is This?
Uniting Around Food to Save an Ailing Town
HARDWICK, Vt.
THIS town’s granite companies shut down years ago and even the rowdy bars and porno theater that once inspired the nickname “Little Chicago” have gone.
Facing a Main Street dotted with vacant stores, residents of this hardscrabble community of 3,000 are reaching into its past to secure its future, betting on farming to make Hardwick the town that was saved by food.
With the fervor of Internet pioneers, young artisans and agricultural entrepreneurs are expanding aggressively, reaching out to investors and working together to create a collective strength never before seen in this seedbed of Yankee individualism.
Rob Lewis, the town manager, said these enterprises have added 75 to 100 jobs to the area in the past few years.
Rian Fried, an owner of Clean Yield Asset Management in nearby Greensboro, which has invested with local agricultural entrepreneurs, said he’s never seen such cooperative effort.
“Across the country a lot of people are doing it individually but it’s rare when you see the kind of collective they are pursuing,” said Mr. Fried, whose firm considers social and environmental issues when investing. “The bottom line is they are providing jobs and making it possible for others to have their own business.”
In January, Andrew Meyer’s company, Vermont Soy, was selling tofu from locally grown beans to five customers; today he has 350. Jasper Hill Farm has built a $3.2-million aging cave to finish not only its own cheeses but also those from other cheesemakers.
Pete Johnson, owner of Pete’s Greens, is working with 30 local farmers to market their goods in an evolving community supported agriculture program.
“We have something unique here: a strong sense of community, connections to the working landscape and a great work ethic,” said Mr. Meyer, who was instrumental in moving many of these efforts forward.
He helped start the Center for an Agricultural Economy, a nonprofit operation that is planning an industrial park for agricultural businesses.
Next year the Vermont Food Venture Center, where producers can rent kitchen space and get business advice for adding value to raw ingredients, is moving to Hardwick from Fairfax, 40 miles west, because, Mr. Meyer said, “it sees the benefit of being part of the healthy food system.” He expects it to assist 15 to 20 entrepreneurs next year.
“All of us have realized that by working together we will be more successful as businesses,” said Tom Stearns, owner of High Mowing Organic Seeds. “At the same time we will advance our mission to help rebuild the food system, conserve farmland and make it economically viable to farm in a sustainable way.”
Cooperation takes many forms. Vermont Soy stores and cleans its beans at High Mowing, which also lends tractors to High Fields, a local compositing company. Byproducts of High Mowing’s operation — pumpkins and squash that have been smashed to extract seeds — are now being purchased by Pete’s Greens and turned into soup. Along with 40,000 pounds of squash and pumpkin, Pete’s bought 2,000 pounds of High Mowing’s cucumbers this year and turned them into pickles
For the past two years, many of these farmers and businessmen have met informally once a month to share experiences for business planning and marketing or pass on information about, say, a graphic designer who did good work on promotional materials or government officials who’ve been particularly helpful. They promote one another’s products at trade fairs and buy equipment at auctions that they know their colleagues need.
More important, they share capital. They’ve lent each other about $300,000 in short-term loans. When investors visited Mr. Stearns over the summer, he took them on a tour of his neighbors’ farms and businesses.
To expand these enterprises further, the Center for an Agricultural Economy recently bought a 15-acre property to start a center for agricultural education. There will also be a year-round farmers’ market (from what began about 20 years ago as one farmer selling from the trunk of his car on Main Street) and a community garden, which started with one plot and now has 22, with a greenhouse and a paid gardening specialist.
Last month the center signed an agreement with the University of Vermont for faculty and students to work with farmers and food producers on marketing, research, even transportation problems. Already, Mr. Meyer has licensed a university patent to make his Vermont Natural Coatings, an environmentally friendly wood finish, from whey, a byproduct of cheesemaking.
These entrepreneurs, mostly well educated children of baby boomers who have added business acumen to the idealism of the area’s long established hippies and homesteaders, are in the right place at the right time. The growing local-food movement, with its concerns about energy usage, food safety and support for neighbors, was already strong in Vermont, a state that the National Organic Farmers’ Association said had more certified organic acreage per capita than any other.
Mr. Meyer grew up on a dairy farm in Hardwick and worked in Washington as an agricultural aide to former Senator Jim Jeffords of Vermont. “From my time in Washington,” Mr. Meyer said, “I recognize that if Vermont is going to have a future in agriculture we need to look at what works in Vermont, and that is not commodity agriculture.”
The brothers Mateo and Andy Kehler have found something that works quite well at their Jasper Hill Farm in nearby Greensboro. At first they aged their award-winning cheeses in a basement. Then they began aging for other cheesemakers. Earlier this month they opened their new caves, with space for 2 million pounds of cheese, which they buy young from other producers.
The Vermont Institute for Artisan Cheese at the University of Vermont is helping producers develop safety and quality programs, with costs split by Jasper Hill and the producers. “Suddenly being a cheesemaker in Vermont becomes viable,” Mateo Kehler said.
Pete Johnson began a garden when he was a boy on his family’s land. Now his company, Pete’s Greens, grows organic crops on 50 acres in Craftsbury, about 10 miles north of here. He has four moveable greenhouses, extending the growing season to nine months, and he has installed a commercial kitchen that can make everything from frozen prepared foods and soup stocks to baked goods and sausages. In addition he has enlarged the concept of the C.S.A. by including 30 farmers and food producers rather than just a single farm.
“We have 200 C.S.A. participants so we’ve become a fairly substantial customer of some of these businesses,” he said. “The local beef supplier got an order for $700 this week; that’s pretty significant around here. We’ve encouraged the apple producer who makes apple pies to use local flour, local butter, local eggs, maple sugar as well as the apples so now we have a locavore apple pie.”
“Twelve years ago the market for local food was lukewarm,” Mr. Johnson added. “Now this state is primed for anything that is local. It’s a way to preserve our villages and rebuild them.”
Like Mr. Johnson, Mr. Stearns of High Mowing Organic Seeds in Wolcott, who is president of the Center, knew he wanted to get into agriculture when he was a boy. His company, which grew from his hobby of collecting seeds, began in 2000 with a two-page catalog that generated $36,000 in sales. Today he has a million-dollar business, selling seeds all over the United States.
Woody Tasch, chairman of Investors Circle, a nonprofit network of investors and foundations dedicated to sustainability, said: “What the Hardwick guys are doing is the first wave of what could be a major social transformation, the swinging back of the pendulum from industrialization and globalization.”
Mr. Tasch is having a meeting in nearby Grafton next month with investors, entrepreneurs, nonprofit groups, philanthropists and officials to discuss investing in Vermont agriculture.
Here in Hardwick, Claire’s restaurant, sort of a clubhouse for farmers, began with investments from its neighbors. It is a Community Supported Restaurant. Fifty investors who put in $1,000 each will have the money repaid through discounted meals at the restaurant over four years.
“Local ingredients, open to the world,” is the motto on restaurant’s floor-to-ceiling windows. “There’s Charlie who made the bread tonight,” Kristina Michelsen, one of four partners, said in a running commentary one night, identifying farmers and producers at various tables. “That’s Pete from Pete’s Greens. You’re eating his tomatoes.”
Rosy as it all seems, some worry that as businesses grow larger the owners will be tempted to sell out to companies that would not have Hardwick’s best interests at heart.
But the participants have reason to be optimistic: Mr. Stearns said that within one week six businesses wanted to meet with him to talk about moving to the Hardwick area.
“Things that seemed totally impossible not so long ago are now going to happen,” said Mr. Kehler. “In the next few years a new wave of businesses will come in behind us. So many things are possible with collaboration.”
Wednesday, October 8, 2008
No. 300
Bought the new goat. She's an Alpine, giving us about two quarts of milk every day. Will loves the stuff. John hates it. I saved up enough milk to make a two-pound wheel of goat's milk cheddar over the weekend that's ready for aging. I'll provide a report when it's ready.
Garden worked out OK. The corn was flattened by what was left of Hurricane Ike, but we have more than 100 pints of tomato sauce canned and ready to go. We've got about 50 pints of salsa verde with tomatillos and onions from the CSA. We've got about 50 pints of carrots and about 50 pints of green beans. We've got onions, scallions, blackberries, blueberries, peaches, nectarines, celery, broccoli, bell pepper, herbs and pesto in the freezer. We'll soon have 50 broilers -- they're getting huge -- and three pigs.
I'd say we're ready for winter, but not quite.
The chainsaw blew a piston, and fixing it ran about $200. I took a few days of vacation from the Day Job to finish up this week. The blade was getting a bit dull -- that'll happen when you pinch it in a tall beech tree, like I did -- so I took it to the shop for a quick sharpening. Turns out the replaced piston now needs replacing. Ack. Anyway, at this rate, I'll have our winter wood done by April or so.
We're certainly not ready for the Greater Depression.
But it's not winter just yet, nor has the Greater Depression totally kicked off. And it is gorgeous. The leaves are peaking in southern Vermont this week:

A nice story from this week's WSJ that reminds me I need to get off my ass:
- OCTOBER 7, 2008, 9:52 A.M. ET
Crash Survivor Scores Rare Triathlon Invite
Wall Street Exec Trains for Legendary Ironman Race
-
By JEN MURPHY
![[A.C. Morgan]](http://s.wsj.net/public/resources/images/OB-CL722_morgan_D_20081006152226.jpg)
A.C. Morgan, seen during a triathlon in Rhode Island in July.
Ten years ago Mr. Morgan wasn't even sure if he'd ever walk again. A plane crash left him with two broken vertebrae in his neck and 30 percent of his body covered in burns. "I had a 50-50 shot at life," Mr. Morgan recalls. "I had to learn everything all over again -- how to brush my teeth, walk, go to the bathroom." Mr. Morgan's entire left arm was burned except for one spot. "I have a complete outline where my Timex Ironman watch was. It is the only spot on my arm where I have hair." The outline reminded Mr. Morgan of Timex's old ad, "It takes a lickin' and keeps on tickin'." He called the company to pitch himself as the subject of its next ad only to discover the campaign had been discontinued. But company representatives said if he ever wanted to do the Ironman he should call back. Mr. Morgan recalls thinking, "I can't even go to the bathroom by myself."
Before the accident Mr. Morgan had competed in sprint triathlons. After physical therapy he returned to the gym five or six days a week to lift weights and ride the Lifecycle bike for 30 minutes. In 2006, Mr. Morgan found himself listening to a client describing how he had competed in the Ironman and it made him remember the Timex offer. He wrote the company to retell his story of the plane crash and his watch "tattoo." In June 2007 he received a surprising call from Herbie Calves, Timex's vice president of sports marketing, asking whether he wanted an Ironman World Championship number for 2007 or 2008. He opted for 2008.
The 38-year-old Mr. Morgan, who co-manages U.S. equity sales trading at J.P. Morgan in New York, has since reprioritized his life to focus on training. He lives in Darien, Conn., and is married with two children. He stands 6-foot-1 and weights 180 pounds.
The Workout
Sponsorships allow many Ironman competitors to train full time. Mr. Morgan doesn't have that luxury. Before he began training for the race, he awoke at 4:30 a.m. to catch the 4:50 a.m. train to midtown Manhattan. Now, he wakes up at 3:20 a.m. three days a week to ride, run or swim for an hour before work. In January, Mr. Morgan hired a personal trainer who creates workouts he can download to his Blackberry. He can call her any time he has questions or needs motivation. "The other day I wasn't feeling the 22-mile run and she tells me, 'Think 22 miles plus 100% humidity on black lava.' I pay for that," he says. In addition to his morning workouts, he sometimes tacks on an additional run or bike ride after work, depending on what his trainer recommends.
On weekends, Mr. Morgan swims at his local YMCA and bikes 100 to 120 miles, followed by a 30- to 40-minute run. In bad weather, he puts his bike on a trainer so he can cycle inside while watching episodes of the HBO comedy "Entourage." According to the Ironman media guide, the average competitor trains between 18 and 30-plus hours per week: about seven miles per week swimming, 225 miles per week biking and 48 miles per week running. Mr. Morgan says his typical week sees him swim five miles, bike 150 to 170 miles and run 30 miles. To prepare himself for race day, he competed in two half-Ironmans, one in May and one in June.
Sample Workout
Mon. – Rest day
Tues.-Thurs. – 60-minute run, bike or swim
Sat. – Bike 120 miles followed immediately by a three-mile run.
Sun. – 20-mile run; swim.
Mr. Morgan hit a hurdle last October when he developed plantar fasciitis, a painful inflammation in the foot most often felt in the heel. "I can't get rid of it," he says. "You really have to walk away from [training] for it to heal, but I can't afford to." He goes to a doctor in the city once a week for laser treatment to break down the scar tissue and has also ordered custom orthotics for his sneakers. He stretches daily to ease the pain.
The Diet
Eating more and more often is Mr. Morgan's new dietetic challenge. "I could go home and eat a pint of Ben & Jerry's every night and still lose weight," he says. Mr. Morgan estimates that he has lost 15 pounds since he started training. To maintain his energy, he tries to eat every three hours. In the morning he has Raisin Bran topped with a banana and skim milk, followed by a cup of coffee and an energy bar. After his workout he has a recovery drink. He eats lunch at his desk, usually a turkey sandwich on whole wheat, which he orders in. "I probably eat chicken, vegetables and pasta seven nights a week, 365 days a year," he says.
Many athletes drastically change their diet during training. "I don't have free time to weigh everything and I'm not a bad eater," says Mr. Morgan, who instead paid Trismarter.com, a company that specializes in designing nutrition and exercise programs for triathletes, to create a diet plan specifically focused on the two days leading up to the race and the race day. He says it recommends hydrating every 10 minutes during the cycling portion. Mr. Morgan set his watch to beep every time he needs to rehydrate or refuel, ingesting calories from Gu, an energy gel, and Fig Newtons. During the run he ingests Gu every hour and drinks water or Gatorade at every mile marker.
The Cost
Tens of thousands of athletes try to get one of the coveted 1,800 spots through a lottery or by winning a spot at one of the qualifying events held around the world. "Spots are sold on eBay for up to $60,000," Mr. Morgan says. Timex covered the majority of Mr. Morgan's costs, including the $300 entry fee, and provided him with his jersey, hats, and a Timex team Trek bike.
Since January, Mr. Morgan has bought four pairs of running sneakers, costing between $80 and $110 per pair. After his wife pleaded with him, he also bought a new pair of cycling shoes, which he wears without socks. Triathlons are a gear geek's dream sport. "It's like a different version of golf," he says. "I could come home every day and go on one of 30 sites and buy a new water bottle holder or Gu or visor." Timex supplied Mr. Morgan with his bike, which could run from $3,000 to $20,000. He spends $250 a month on his personal trainer and paid $300 for his Trismarter.com nutrition evaluation. Membership at the YMCA is about $100 a month.
The Effort
Mr. Morgan says his biggest issue is time management. Making time for family and staying on top of his game at work have been a challenge. "I'm struggling to prioritize it all," he says. "My wife is so done with this." He works out at 4:30 a.m. on weekends to get in his training before his family wakes up. Mr. Morgan started at J.P. Morgan in June. "Any time you start in a new environment you have to prove yourself again," he says. "If I had been there six years it might be easier to take more luxury, but I pride myself on my work ethic and am one of the first people there in the morning."
The Benefit
Mr. Morgan's family and friends will join him in Hawaii to cheer him on. They are staying four days after the race to enjoy Hawaii. "I may not move the first two days," he jokes. Mr. Morgan says one of the professional triathletes gave him his best advice yet: "He told me the biggest waste is running down hard that last mile to the finish line. He wasn't telling me to walk but just to slow down and absorb it because I'm proving the impossible possible."
Write to Jen Murphy at workout@wsj.com
Friday, September 19, 2008
Is It Just Vermont People?
For every person paralyzed by fear or blissfully in denial, there was another leaping into action to preserve what amounted to the fruits of a lifetime of work.
Carolyn Sloane, a 43-year-old paralegal in Wallingford, Vt., officially marked the end of the bull market by investing in cows. Ms. Sloane has been playing the stock market since 1989, but the rattling of Wall Street, she said, gave her a "desire for hard assets." She recently sold all of her stocks and bailed out of mutual funds, and put part of the money in certificates of deposit. But she also wanted the kind of assets she could see in her own yard, so she bought three cows, two of which were delivered on Sunday.
"This is my commodity play," she told perplexed relatives.
Her plan is to breed the cows, black-and-white Belted Galloways.
"When they have offspring, that's your dividend."
Wednesday, September 17, 2008
An Update
They say dogs become a lot more like their owners over time. This is probably true, unless you own border collies. Then, I suspect, you become a lot more like your dogs over time. Today was very much a Pepper sort of day.
Woke up around 545a, giving myself time to take a shower. Dropped the boys off at school and was in Brattleboro by 730a. Picked up some groceries and bought a couple of new tires to go with the snazzy new windshield I needed to pass inspection. Drove by the feed store on the way out of town and picked up eight bags of pig, chicken and goat feed.
Home by 930a, at the inspection station by 10a, where I realized ... I didn't have my registration.
Most non-border collie humans would've punted. Gotten it another day. Nope. I ran into Bennington, on the other side of the state, and got the car registered. Stopped by Wal Mart to grab a new pair of jeans and some miscellaneous things -- new oven light, drinks for the kids, light bulbs, etc. Home by noon, plugged away on the day job until 6p, chasing stuff in circles. Fed chickens and got two dozen eggs. They've been on a tear this week.
Ran out with Lisa to get the pig bucket -- pumpkins, corn tortillas, tomatoes and lettuce, a real cornicupia! Fed pigs, fed goats. Back to the day job for a few hours.
Hell, I wish I just had to chase sheep.

Friday, September 5, 2008
It Seems Appropriate
"The four verbal nonvirtues are lying, divisiveness, harsh speech, and
senseless speech."
-- The Dalai Lama